Where to shop in the fashion capital of the world? Well, you have come to the right place for advice. Paris is a city famous for Haute Couture and high end, luxury fashion brands, yet has continuously been undercut on the high-street by the cult popularity of international clothing brands such as American Apparel, H&M and Zara to name a few. Last week we touched on how you can go about achieving the coveted Parisian look, but one of the best things you can do to French-up your wardrobe would be to check out the French high-street. To paraphrase an old saying: when in Rome, shop like the Romans.